Pokemon Go: Poke-Marketing?

pokemon-1521104_640

Do you want to be the very best, like no one ever was? If so, then you’re probably one of the 7.5 million people who have downloaded the Pokemon Go app since its recent launch.

The app, a location-based augmented reality game that enables you to catch virtual Pokemon in the real world, has experienced a tremendous start since its release in the United States. Pokemon Go has captivated mobile users of all ages worldwide, quickly becoming a cultural phenomenon.

Within weeks, the game generated an estimated $1.6 million in revenue per day. Benefiting from this instant success is Nintendo, parent to Pokemon Co., which has already seen a 25 percent increase in stock shares and added nearly $11 billion to its market value.

The popularity of Pokemon Go and its clear potential for profit not only have opened the door for Nintendo’s success, but also have become a tool for Pokemon-inspired marketing by food and retail businesses.

The game format encourages users to explore their real-world cities to find in-game Pokemon , PokeStops or Gyms, which can be found at actual landmarks and local businesses. This alone is a valuable marketing tool that can result in rising visits and an increase in foot traffic for any organization hoping to convert locals who want to play into customers willing to pay.

Real-world marketing value

Some establishments have already realized the marketing potential of the virtual Pokemon in the real world. By flaunting ties with the game, Main Street businesses have been able to set themselves up for an increase in recognition, popularity or profit.

Storefronts have found a number of ways to engage with the traveling hordes of Pokemon trainers. One of the most popular methods of capitalizing on the app’s hype is to place Lure Modules at Poketops at or near a business’ location.

A Lure Module is a well-recognized in-game feature that enables users to attract Pokemon to a certain area. Although the Lure Modules were designed to bring in Pokemon, they’re also bringing in a slew of gamers.


‘Poke-marketing’

Pokemon Go has become a great way for retail business to attract potential customers to its location. Once gamers are lured in, stores have taken “Poke-marketing” a step further by offering tailored discounts and promotions.

These strategies are just the start of what is sure to become a more prevalent marketing approach as the app rolls out in more countries, evolves and inspires copycats. Bringing an entire generation’s childhood nostalgia into the modern age of augmented reality gaming is unlike anything we’ve ever seen before.

Although this level of popularity can be fleeting, Pokemon has retained its status as a recognizable and well-loved brand since 1996. With the game’s technological sophistication and promise of added, advanced features—in-game chat functions, head-to-head battles, Pokemon trading, and so on—there doesn’t seem to be an end to Pokemon Go’s success anytime soon.

Kelly Holcombe is an account coordinator at Flackable, a national financial public relations and digital marketing agency. Connect with her on Twitter: @kelly_holcombe . This article was reposted from http://bit.ly/29WN08c (PR Daily)

Creating Shareable Visuals is Easy with these 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact.

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post oremail. You can say goodbye to your audience if you cannot hold their interest for longer than a few seconds. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Creating visuals is easiest when you have existing content to work with. But sometimes you don’t have that, or things come up last minute and you don’t have the resources or time to devote. That’s OK. There are tools out there to help you create unique and enticing images that are sure to increase engagement.

Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. Here are 7 tools that will help facilitate the design process and give your content a splash of life:
 

1. Canva

Canva is a free and exceptional design tool that people with zero design skills or experience will find easy to use. From blog graphics to posters to Facebook ads, you can start any new design from scratch, or start with a layout if you need a little guidance. You can upload your own images or choose from a wide array of backgrounds. It also has quite the selection of premium stock images, which cost $1 when you publish. Currently in beta.
 

2. Pixlr

This free online photo editor integrates design and paint tools to create custom content. Many of its features (or tools) are similar to what you find in Photoshop: you can choose from various filters, fonts and experiment with different layers. Although Pixlr may seem a little rough around the edges, it’s fairly intuitive and its open form allows your creativity to take rein over your content’s direction.
 

3. Picmonkey

With PicMonkey you can edit, touch up, design or create a collage. It is similar to Pixlr in function, but its interface is much more user friendly. Although users can edit and create images free of charge, one can upgrade to Royale for added effects, fonts, and textures. The monthly cost for Royale is $4.99 or you can opt for an annual membership of $33. It is a great tool for anyone who needs a quick photo editor with a short learning curve.
 

4. Quozio

Quozio is a quick and effortless tool that will give a simple quote a nice pop. Just provide a quote, pick a predetermined style and share. It’s that easy! There’s even a bookmarklet that makes it even more convenient to create an eye-catching quote – highlight text on any web page, click the bookmarklet, and your text is delivered into the tool for a hassle-free experience. The only downside to Quozio is its lack of font choice and custom styles. However, its favorable price tag – free! – and the convenience of no registration required makes this a charming, great-to-know tool.
 

5. Share As Image

Share As Image is a seamless tool that turns any text into a shareable image in seconds. This works just like Quozio, only it offers more options to customize font and background. Users can also play around with filters to add texture to their images. Once an image has been created, users can download it or easily share it on social media. You can use this tool for free if you’re open to having the Share As Image watermark at the bottom of your image. However, upgrading to the PRO account for $8/month will add your own branding, get access to premium photos, and manage your images. This handy tool is great for creating web images to accompany your content in any occasion.
 

6. Skitch

Skitch is a free application from Evernote that helps you create insightful content. This isn’t an exhaustive design tool, but rather a tool to bring out qualities within a screen shot or your own image — because sometimes all you really need is a little detail to strengthen your visuals. Fully equipped with bold arrows, text, shapes, pixelizer and a color palette, Skitch can turn a boring and unclear image into a resourceful asset.
 

7. Coggle

Sometimes, you may be dealing with a difficult subject that can be daunting to your audience. A great way of inviting your readers to dive into your post is to create a mind map. This visual can help guide your reader through complex ideas that otherwise might have gotten lost in translation. Coggle is a free, straightforward mind mapping tool that allows you to work independently or invite others to work on the map as well, after signing in with Google. Just double-click on the main Coggle to get started and the rest is cake.

How do you incorporate visuals into your content strategy? Tell us below!


Visit Visual.ly for the first version of this story.

Tattle Tuesday: Profile Picture? Do’s and Don’ts

Here is a special post for you. Tattle Tuesday is basically something simple, fun and unique which I’m going to post once a week on Tuesday. This week, please welcome The Do’s and Don’ts for Profile Picture. Visit SlideShare for the first version of this post.
 

<div> <strong> <a href="https://www.slideshare.net/elsekramer/profile-pictures-dos-and-donts" title="Profile Pictures - Do's and Don'ts" target="_blank">Profile Pictures - Do's and Don'ts</a> </strong> from <strong><a href="http://www.slideshare.net/elsekramer" target="_blank">Else Kramer</a></strong> </div>

9 Ways to Generate Content Ideas

One of the most common questions I’m asked by someone new to blogging is:

But what will I write about?

The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas.

So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from…

1. Responses to Daily Reading

I don’t know about you, but it seems that my inbox is full every morning with the thoughts, opinions and ideas of people I know, like and trust. Taking a few minutes to read through the best of that content often sparks my own thoughts.

So, why not write about them?

It doesn’t matter what your area of expertise is. If your content is well thought out and contains valuable information, people will read it! (For an example of how I do it, check out last week’s post in response to content from Kurt Shaver.) My inbox isn’t my only source of inspiration though. If I have a topic I want to write about, but no specific source to play off of, I visit my favorite reader (currently, Zite, but I’ve also used Feedly in the past) and start reading related articles until it sparks something unique that I want to share.

2. Create a Regular Feature

My friend, Dale Irvin, The Professional Summarizer, has a Friday Funnies feature that his readers love. The fact is, his followers would notice if he didn’t post a Friday Funnies clip one Friday. They’ve come to expect it of him and look forward to checking it out each week.

The benefit of any regular feature is that, if you’re consistent with it, it creates anticipation in your followers. Once a month, I have a Featured Author Interview that I publish. I only started it in December, so it’s too soon to say that people have come to rely upon it, but as the word gets out, more people will be looking for it, and coming back to my site each month to see the latest installment.

My Featured Author series was inspired by something that Jim Stovall wrote in The Millionaire Map, where he stated that you should never accept a map from someone who hasn’t been where you want to go. Although I’ve written 2 books and contributed to 3 others, I am not as successful and author as I hope to be one day. My readers look to me to guide and direct them along their own publishing, marketing and promoting journeys. However, I know that I’m only in the midway point of my journey. So in reaching out to more successful people than I am, and sharing what I learn with my readers, we all have the opportunity to learn and grow.

So, how can you do something similar for your following? What regular feature can you share that gives them with what they’re looking for from you? It doesn’t matter if it’s a regular interview, podcast, video or webinar. Consistency and quality matter most.

3. LinkedIn Discussion

Sometimes, I know I want to write about a topic, but I don’t just want it to be my opinion. So I’ll plant what I call a “seed discussion” in a relevant LinkedIn group, and use the responses to create some of my content.

This is a technique I used when I wrote “7 Tips for Successfully Finding Volunteer Book Reviewers.”

I asked a question in a LinkedIn group, encouraged and engaged in the conversation until it was complete, and then wrote a summarized post of the best content from the discussion. The resulting post was better than I could have come up with alone, because I was exposed to some new ideas I’d never seen before, and that I’ve found to be very helpful in my own book marketing activities.

4. Quora and Other Forums

Quora is a site that allows users to ask and answer questions (much like LinkedIn Answers used to do, R.I.P.). You don’t have to be connected to each other, but you do have the option of following people whom you know and like to keep up on the questions they are asking and answering.

There are plenty of other forums you can find as well that will allow you to look through and find commonly asked questions that you might want to answer on your blog. To find relevant forums to participate in, I use a search engine that’s designs specifically for them called BoardReader.

Whatever resource you use, forums are a great way to find questions that are being asked that affect your readers. Use them to stir up your own ideas of answers you might want to give, and write about it!

5. Hubspot Idea Tool

If you’re really at a loss, you can use Hubspot’s Blog Topic Generator tool. Give the tool 3 nouns related to what you’re interested in (ideally your keywords), and click the Give Me Blog Topics button. When you do, the tool suggests 5 blog post topics (titles) that may or may not generate some ideas for you. If none of them do it for you, go back and try again. It rarely takes more than a try to two for me to find something that gets the creative juices flowing!

6. Using Lists

Many social networks allow you to generate and subscribe to lists, that group a set of accounts together by a topic you define.

For instance, my Literary list on Twitter is a collection of publishers, writers, agents and other people in the know that I like to interact with. People can subscribe to my list to get their content as well. The only downside to Twitter lists is, you can’t add your own account to the list. So, the list that I have that represents all of my co-authors for The Character-Based Leader has all of us, except me. That’s fine for when I’m looking at the list. (I don’t need to see my own tweets.) But for anyone who subscribes to the list, they’re getting most, but not all, of our content.

Facebook also allows you to create two different kinds of lists. The first is where you can add friends to lists, and then view your newsfeed filtered upon just their content (or post your status updates so that it’s visible to just those people).

The second is an interest list, and works much like Twitter lists. You can create one yourself or follow one that someone else has created. Either way, it allows you to filter content based on topics or accounts you’re interested in, to find ideas that spark new content for you. For instances, I follow the Social Media News list to keep up on changes in the industry.

7. Reposting and Discussing Infographics and Presentations

Visual content is always great. It’s quick and easy for visitors to understand, and is highly shareable.

For that reason, many infographic developers actually encourage their readers to share the infographics on their blogs by giving you the code that you need to copy and paste to your own site. Add your own commentary or introduction, and voila la! You have a new blog post!

You can also check out the top presentations on Slideshare for the week to see if any of them spark an idea for you or are relevant to your readers. You can use the embed code that Slideshare provides to embed a copy of the presentation on your site, while you add commentary to it.

8. Blog Carnivals

Some bloggers will do a regular feature called a “blog carnival.” This is when you summarize the top x posts on a given topic for the past week/month/year. Essentially, the post is a set of links and short descriptions that summarize all the great content you’ve read from others recently.

9. Reviews

You can also provide reviews of products or services that you know, like and trust.

If you’ve read a great book that will resonate with your audience, write a review! Tell them what you liked and didn’t like about it, and then link to where they can get their hands on it themselves or learn more about it.

If you’re interested in monetizing your blog, consider using affiliate links for the reviews you post. It doesn’t cost the reader anything, yet will generate some income should they buy that product or service because of your review efforts

Hopefully, these tips for generating content ideas will give you a good starting point to get going with your own blogging. Since you’ll be coming up with more ideas than you know what to do with now, I’ll write later this week on how to put together an editorial calendar, so you don’t miss out on any of the great ideas that are coming to you.


Written by Tara R. Alemany. Tara is the owner and founder of Aleweb Social Marketing, a consulting company that helps creative types (authors, speakers, performers, musicians and entrepreneurs) build a comprehensive online platform. Visit Business2Community for the first version of this excerpt.

7 Reasons You Need to Manage Your Online Presence More Carefully

While CEOs understand the value of meticulously maintaining their company’s image on the Internet, most don’t pay enough attention to their own.

If I had a dollar for every CEO I’ve met who thinks his online presence is unimportant, I’d be a one-percenter. In today’s column, my colleague Sam Ford, co-author of Spreadable Media, argues why it’s critical for every CEO to pay close attention to his digital footprint. Take it away, Sam.

Often when I’ve met with CEOs and their teams at companies that are experiencing or poised to experience high growth, we’ve discussed the issue of how the executives manage their online profiles. This includes bios and other material from the company, social network profiles, speaking engagements, media mentions, press releases, articles she has written, comments about her from people outside the company, or anything else that comes up when you search for her name.

And the most fundamental question they ask is how and why that process is a business priority. Based on lessons learned (sometimes painfully) here at Peppercomm and elsewhere, here are my seven most common responses.

1. You typically have a digital profile, even if you aren’t active in social media or online publishing.

Many executives over the years have told me that they aren’t active in online communication and thus don’t have a profile to manage. But of course any public appearance you make, article you’re quoted in, or other public mention of you may be shared online, meaning that you do, in fact, have a profile that’s available to anyone who types your name into a search engine, whether you’ve actively managed it or not.

2. Without management, your online profile may be confusing.

We’ve represented young entrepreneurs who have yet to build a holistic online presence, as well as serial entrepreneurs whose various business endeavors paint a picture online that doesn’t seem to fit together. Without active management, your profile may be painting a misleading, outdated, or less-than-strategic picture of who you are.

3. Having a strong online profile is about reputation, not vanity.

Many executives say they care about their company rather than their own profile. But recent press hits, videos in which you address the issues in your industry, or an ongoing column at a leading publication in your field give you a higher degree of credibility, which in turn bolsters the reputation of your company. As your organization grows and you start branching out to audiences outside those that already know you, that individual reputation may be key for your business.

4. You want to show rather than tell your customers and potential employees about your passion and leadership as an executive.

Corporate bios highlight what you’ve done, but a compelling online presence includes materials that demonstrate your expertise, passion, vision, and leadership. Executives who take the fullest advantage of their digital profile infuse some of their personality into what you find about them online as well. For customers and recruits to believe in your company, that presence is much more authentic and telling–as well as cost-effective–than scores of traditional marketing materials that try to tell people who you are.

5. Reporters’ online research is key to their choice of sources to interview for a story.

Journalists are working on deadline and often must be economical in the sources they choose to interview or the companies they choose to feature. They need someone who’s knowledgeable and charismatic, and who has a strong reputation. Many times, all the pitching in the world from a media-relations partner like our firm won’t matter if the journalist looks you up and they aren’t impressed by what they find.

6. Investors and other key business audiences will be watching.

I’ve heard from colleagues working with high-growth companies that investors are increasingly looking to the online reputation of a company and its leadership to make decisions about where to put their money. For companies looking to raise capital, the strong presence of the executive in charge might be the difference between ripening and withering on the vine.

7. Often you have competition for your name, which means there can be a lot of clutter in search results.

Unless you have a unique name, there can be a lot of other professionals’ profiles to sift through when people look you up. For me, “Sam Ford” is also the name of a Washington, D.C. journalist, a rock and roll drummer, several college athletes, and a porn star. That means there are a lot of competing pages (and pictures) to contend with if people look me up. It has been my goal to make sure that compelling content about me is easily found amid all that competition.

Whether or not online sales or social media are a vital part of your go-to-market strategy, making sure you have a strategic online presence that truly reflects who you are is crucial to building your business.


Sam Ford is director of audience engagement at Peppercomm and co-author of Spreadable Media: Creating Value and Meaning in a Networked Culture (NYU Press, 2013). He is an alumnus and affiliate with MIT’s Program in Comparative Media Studies/Writing and acts as co-chair of the Ethics Committee for the Word of Mouth Marketing Association. The first version of this story appeared on Inc.

Eight-Step Process to Clean-up Your Online Reputation

Yesterday, Sean McGinniswrote an interesting post about online reputation and how he ended up in porn(oh the things you learn about your friends when they guest blog for you!).

One day, he Googled himself to discover an adult movie called The Fluffer had been released…and the star character’s name was none other than, you guessed it, Sean McGinnis.

An SEO expert and web strategist, he set about to take back the rights to his name on Google.

As you can imagine, it wasn’t easy.

Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings so, when someone Googles you, they find all of these negative things said about you online that might be 100 percent false. Cleaning up your online reputation is now a very real thing—and just one person, or one movie, can ruin for you fairly quickly. The proper process goes a little like this.

Conduct an Online Audit

Likely you already know what’s there, but it doesn’t hurt to do a Google search, see what is being said, and where it lands in search results (second listing, first page or third listing, second page). Do this both logged into your Google account and logged out (or you can open an incognito window in your browser without having to actually log out; do this in Chrome by going to “file” and then click on “new incognito window”). Logged-in results will show you what your friends, colleagues, peers, and clients will see, and incognito results will show how the rest of the world perceives your online reputation. It’s important to have both.

Use terms such as “I hate COMPANY NAME” or “COMPANY NAME sucks.” Also, do searches on key employees or executives at your organization.

Create an Online Reputation Strategy

Based on what you learn from the audit and what internal and external implementation resources are in place, put together the company’s online reputation strategy—and make sure it’s tied to your goals. The very first thing you should do (if you haven’t already) is set up Talkwalker alerts to let you know when someone says something about you online—positive, neutral, or negative. Then write down what it is you’re trying to accomplish (push one review from the first page to the second or fill the first page of search results with positive information about your organization) and get to work.

Create a Clean-up List

With the online reputation audit complete and your strategy in place, now comes the clean-up. As you create the list, read the reviews, read the comments on blogs and in discussion forums, and read all other negative things people are saying about you. Aggregate all of that information into one place to help you decide if your products need to be tweaked, your customer service needs to be enhanced, or your operations need some work, particularly if there are negative comments about the same things over and over again. More often than not, people just want you to respond to them. They want to be heard. When they post something and it goes unanswered, their fire is fueled.

As you create the list of things that need to be cleaned up, make a list of sites where your team should respond to complaints. You will want to create some pre-approved messages for your team to use when responding—such as, “I am so sorry to hear about your troubles with our company. If you’ll privately send me your phone number or email address, I’ll be glad to help you offline.” What this does is show anyone else who reads the complaints that you are responsive, but takes the conversation offline where you can be helpful. In the best cases, the person will go back to the site after you’ve helped them and post how grateful they are for your help.

Assign a Person or a Team to Do the Work

They will need usernames and passwords, branding guidelines, sign-off on copy/images, and the power to make changes without a laborious approval process. There is one thing you should think about when you assign a team to do the work, particularly for those who are responding to customer complaints, these people are representing your organization in a very public forum. Just like you’d only send experienced people out to meet with high-profile clients or to close a big sales deal, you want your clean-up representatives to have enough business experience to make informed decisions.

That’s not to say an intern or a young professional who has great social media expertise can’t help—they can. You just want those people to be supervised by someone who has the expertise to make the right decisions devoid of emotion and defensiveness.

Begin the Clean-up

Some of this is painful because you’ll need to work with the social networks’ customer service departments to reset login data, delete a profile, or take down an untrue review. This could take weeks. According to the social networks, you are guilty until proven innocent. They assume you’ll say and do anything to take down negative reviews…especially if they are true. You have the burden of proof on you and they’ll make you jump through a gazillion hoops to make sure you’re telling the truth. Be patient. Follow the messaging outlined above. Create compelling content that iswritten both for humans and robots. The negative reviews will move.

Build Your Online Reputation through Social Media

There was a time when social media didn’t make sense for every organization. Now, though, it is the best and most efficient way to connect with your customers and prospects. There is one social network every organization should be on, no matter what you sell: Google+. Not only does Google rank you higher if you use their social network to promote your content, it helps to push down the negative content if it has been shared on Google+.

Google also now allows you to connect your social networks to your analytics so you can see not only which are the biggest drivers of traffic to your site, but also what keywords they used to find you, what conversations (or pictures, or links) drove them to you, and what they did once they arrived.

Content is Prince

Like Sean, you may find a fictional character has your name. Or you may find untrue reviews, blog posts, or stories. But many of you will have negative reviews that are, unfortunately, true. The very best way to manage these is to create content that is interesting and valuable, and something people want to share.

You cannot delete the negative information. The best you can do is push it off of page one results.

Implement the Strategy

Once you’ve cleaned up the organization’s online reputation and figured out how you’re going to use content to build a strong reputation, it’s time to put your strategy into action. You’re about to become transparent. In the past, we had the perception that we are in control of our reputation even with an issue or crisis. The curtain has been pulled back now, and the only way to participate in the conversation is by being transparent: You’re opening yourself up to criticism and feedback.

  • Allow employees to talk about your products or services publicly.
  • Establish a one-to-one communication channel where customers can engage and converse with you in real time every day.
  • Proactively ask for feedback.
  • Don’t hide criticism: Address it publicly.

Once you’ve decided to be transparent, honest, authentic, and human in your online conversations, the content, brand ambassadors, influencer marketing, customer reviews, and a solid product or service will help you cross the marathon finish line. Warren Buffett famously said:

If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.

An organization’s online reputation, today, is only as good as its search results.


About the author: Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now. Visit SpinSucks where this excerpt is originally appeared.

Stop Trying to Get Your Blog Posts Shared and Do This Instead

So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right?

Well…not necessarily.

Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach.

But it’s not actually the best way to take advantage of social media.

Here’s the problem. Blog posts just aren’t very shareable. Take a minute and scroll through your Facebook feed right now. Keep scrolling until you find a blog post in there. Yeah, it’s going to be a while.

Meanwhile, average organic reach has dropped from 16 percent in 2012 all the way down to 6.51 percent this year. (Oh how I long for the days when we complained about 16 percent organic reach.)

I’m going to say something a bit heretical. I don’t think you should focus on getting your blog posts shared.

I think you should start asking what does get shared instead.

Look at What’s Actually in Your Facebook Feed

This isn’t rocket surgery.

If you want to know what kind of content actually gets shared on Facebook, you should stop looking at Coca-Cola’s or Rihanna’s ridiculously high number of page likes. You should stop reading how-to guides explaining what you need to do in order to get more likes (except this one). You shouldn’t bother browsing the Social Bakers leaderboard.

Instead, you should look at what your friends are sharing on Facebook.

Social Bakers tells me that the brand with the best engagement rate on Facebook in February was Evolution Fresh. They had a whopping 7.05 percent of their fans engaged.

Well, that’s interesting to me, because as of April 6, 2014, George Takei has an engagement rate of

George Takei on Facebook

…let’s see, carry the 2…oh, just 85 percent.

And taking a look at some of the other things people are sharing in my feed, I see that the Intergallactic Geek Alliance is currently sitting pretty at 33 percent, 9Gag is at 68 percent, Creepypasta is at 40 percent, and some page I’ve never heard of calledSpiritual Networks is at 27 percent.

And what are these pages sharing that’s giving them such high engagement rates? Stuff like this:

Spiritual Networks

George Takei Facebook post

9GAG Facebook post

But you know that already, because you use Facebook, right?

And yet, for some reason, most of us are content to just share our blog post on Facebook, hoping that it will pick up some traction. And it might, a little bit. Done properly, it’ll even be profitable. I’m certainly not going to argue that all of these well-known tactics aren’t helpful. But you’re not going to be seeing George Takei’s 85 percent engagement rate any time soon on that alone.

So here’s a suggestion.

The next time you put up a blog post, browse through it and find your most quotable, shareable insight. Turn that into an image macro, link back to the blog post from the text field, and post the image to Facebook.

Then embed that Facebook post right into your blog post, so that your regulars can share it without ever having to leave your site.

Watch your numbers soar.

It couldn’t hurt, right? And I’m willing to bet that the embed will do a lot better than those practically invisible share buttons.

Use Social Platforms for Their Intended Purpose

Social networks aren’t for blog posts. They’re for bite-size pieces of visual content that contain:

    • Some piece of wisdom that can be conveyed in a short number of words
    • Something people can relate to
    • Something that takes people by surprise
    • Something that will make them laugh
    • Something motivational or inspirational
    • Something cute

Just post those to social networks, then embed them in your blog posts, and you have yourself a winning formula.

Give it a try and let us know how it goes.

Thanks for reading.


Written by Francisco Rosales, founder of SocialMouths and author of the online course Email Marketing [not so] 101. Visit SocialMouth, where the first version of this story is originally appeared.