Dear Corporate Blogger,
I’m going to go out on a limb here and say just about every corporate blog, including yours,sucks. Let me tell you a story that proves it and explains why.
The Blogs You Read
How many blogs do you think people read on a regular basis? I regularly read 34 blogs. Yes, 34. And by read, I mean skim to find articles I might want to read. These blogs are on topics I’m interested in like productivity, marketing, copywriting, music, and video games. I actively subscribe to four blogs (via email subscription). I read every post those four people send me. That’s because those posts help me succeed. Oh, and I run two blogs. Yes, I’m a blogger.
What Does This Have To Do With My Corporate Blog?
Why Is This?
Dropping Some Truth
I consider myself a pretty busy guy. I only have time for important things like doing my job well, caring for my family, making my life easier, watching reality TV, playing games, and keeping up with those crazy celebrities. I honestly don’t care about you or your firm. I only care about me and my interests. Whether they admit it or not, everybody else is just as horribly self-centered as I am. While this might seem like a challenge, it’s actually an opportunity for you.
How To Get Me To Read Your Corporate Blog
There is only one way you are going to get me to read your corporate blog.
Give me valuable information that:
- Solves a problem I have
- Teaches me something I want to know
- Entertains me in the process
Your corporate blog only needs these traits, these three little things, and I will read it. If it just has one of these, sorry, I won’t read it. I need all three. Identify who your audience is and write posts that solve his/her problems, teaches them things they want to know, and entertains them in the process. Then, if we fit into that definition, we’ll read it. It’s that simple.
Matt Handal is a Business Development and Marketing Manager, concern in proposal writing, sales, social media, copywriting , training, and PR. For more of Matt Handal’s rants, check out Help Everybody Everyday. LinkedIn is where this excerpt originally appeared.